Cadbury India has launched its bubblegum brand 'Bubbaloo' in India. With this launch, the company has now strengthened its portfolio within the confectionery segment.
Anannd Kripalu, Managing Director, Cadbury India, said, "India is one of the fastest growing gum markets in the world, and we see massive potential for Bubbaloo in this market. We will have various programmes and on-ground activities to engage our consumers. We would also focus on various POP techniques to generate sales and better awareness among the consumers."
The Indian confectionery market, which is currently valued at Rs 180 crores and growing at an annual rate of 20 per cent, is expected to double its turnover within three to four years.
Sunil Sethi, Sales and customer development director, Cadbury India said, "The current boom witnessed in the retail sector in India is a major factor which is pushing up the current 20 per cent growth of Rs 18,000-crore Indian confectionery market.I expect the turnover of the confectionery market to double within three to four years since the spending capacity of the consumers is on rise in the country."
Sethi added, "Our research reveals that over 70 per cent of the confectionery buying decisions are taken while consumers are merely glancing the products displayed on the shelves of the stores. The ongoing growth of the organised retailing in India through supermarkets and the chain stores is expected to boost our domestic sales."
Sanjay Purohit, Marketing director, Cadbury India said, "Currently, India produces about 1,45,000 tonnes of confectioneries per annum. The per capita consumption of chocolates in India is only 35 grams whereas in the Western countries, the consumption is as high as 8 kilograms."
However, Purohit said, the factors like change in the dietary habits of the young population and the availability of a variety of chocolates are fuelling the growth of the Indian confectionery sector.
The TVC for Babbaloo would be launched soon, and will be backed by a powerful distribution channel and below-the-line advertising activities.
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